Frama Beni x Rug Sand

Frama Beni x Rug Sand.

The Terrain rug collection is the first collaboration between Frama and the Moroccan carpet maker Beni – a tribute to the unadorned beauty of wool and the rugged landscape of the High Atlas Mountains. Each rug is handwoven from living heritage wool, completely undyed, so the natural hues come directly from the sheep that provide it.

The color Sand forms the centerpiece of the series and recalls the timeless cycle of natural beauty. As an ode to the material itself, Sand emphasizes how each rug begins with a single loop of wool—a fundamental starting point that unfolds into a subtle and balanced whole.

Material: 100% living heritage wool

Weaving technique: Handwoven, flat weave.

Color: Soil (undyed).

Details: Each rug is unique; natural variations in pattern and color. Dimensions and pile height may vary by up to 5%.

*Made to order product.

"A timeless, pure design piece that brings nature into your home".