Normann Copenhagen Mat Counter Stool

Mat Chair – where material dictates the design

Sometimes good design doesn't start with a form, but with a question.

What if we reinvent a chair — starting from the materials themselves?

The Mat collection is exactly that answer.

The name Mat, derived from ‘materials’, immediately reveals the essence: this design revolves around innovation in raw materials. Instead of traditional, environmentally damaging materials, hemp and seagrass were chosen — two rapidly renewable and surprisingly strong natural resources. The result is a chair that not only looks different, but also feels different: pure, tactile, and honest.

Natural design, visible and tangible

The shell of the Mat Chair lets the material speak for itself.
The fibers, structures, and color nuances are not details — they *are* the design.

With this, every chair tells a subtle story of origin and craftsmanship. Choose from a version in pure hemp, or a combination with seagrass for extra depth and character. For those who want to combine comfort with style, there are extensive upholstery options: fully or partially upholstered, in a wide range of colors and textures.

Made for now — designed for later

The Mat Chair is more than an aesthetic object. It is a vision of the future of design.

With circularity as a starting point, the chair is designed for disassembly and reuse. Every component can be separated and repurposed, ensuring the life cycle does not end but continues. In this way, sustainability becomes not an afterthought, but an integral part of the design. Award-winning design

The impact of the Mat collection did not go unnoticed:

Product of the Year – Seating, Mix Awards 2024

MetropolisLikes Award – Furniture, 2024

Green Idea of ​​the Year – Bo Bedre’s Design Awards 2024

The collection

The Mat series consists of:

Dining chairs
Armchairs
Bar stools

All models are available in hemp or hemp with seagrass, with various upholstery options.

Dimensions & details:
Height: 75 cm
Width: 47 cm
Depth: 46.3 cm
Seat height: 65 cm
Weight: 5.1 kg

Maintenance: easy to clean with a damp cloth.

Designed by masters of Danish design

Behind the Mat Chair are the designers of Foersom & Hiort-Lorenzen — a duo that has been working together for over 50 years.

With a background in woodworking and a shared passion for craftsmanship and innovation, Peter Hiort-Lorenzen and Johannes Foersom are among Denmark's most respected designers.

Their philosophy is clear: good design arises where people, material, and function come together. Where a product is not only relevant today but also retains value for generations to come.